IGNITE! UTAH

Project: Non-profit, Social Content, CTV Advertisements
Services: BRAND STRATEGY, WRITING, PRODUCTION, POST PRODUCTION
Location: SALT LAKE CITY, Utah

IN THE LEAD-UP TO A HISTORIC PRIMARY ELECTION, the Utah Donor Collaborative needed a content system that would inspire Gen Z AMERICANS TO VOTE AND MAKE THEIR VOICES HEARD.

A FOUR-VIDEO MARKETING CAMPAIGN FOR IGNITE! UTAH BLENDED INFORMATIONAL CONTENT AND COMEDIC NARRATIVES TO REACH YOUNG PEOPLE WHERE THEY ARE.