LIBAN MOHAMED FOR US CONGRESS

Project: Campaign Film, ISSUE-BASED EXPLAINERS, Social Content
Services: BRAND STRATEGY, WRITING, PRODUCTION, POST PRODUCTION
Location: SALT LAKE CITY, Utah

As a 27-year-old immigrant RUNNING FOR CONGRESS IN UTAH, Liban’s campaign needed A CONTENT SYSTEM that could introduce him with clarity, emotion, AND CREDIBILITY.

Despite a crowded election against career politicians, Liban won the Democratic Convention BY INVESTING IN STORYTELLING THAT SPEAKS DIRECTLY TO VOTERS.

2.3M+

ORGANIC VIEWS

350+

REGISTERED VOLUNTEERS

450+

INDIVIDUAL DONORS

$0 SPENT ON PAID ADVERTISING

CORE STORY

a FLAGSHIP campaign story centered on Liban’s background, values, and connection to the community.

POLICY EXPLAINERS

INSPIRE ACTION BY FRAMING ISSUES IN A WAY THAT RESONATES WITH VOTERS, ALL WHILE MAINTAINING CREDIBILITY.

SOCIAL MEDIA SHORTS

SHORT FORM CONTENT ENGINEERED FOR THE ALGORITHM. DESIGNED TO ENGAGE ISSUE-BASED VOTERS.

EVENT COVERAGE

IMMORTALIZE THE MOMENTS THAT MATTER